The 57th pick will get a custom jacket, lifetime ketchup and brand deal, as HEINZ launches a new draft tradition tied to its “57” branding.
PITTSBURGH — One spot in this year’s NFL Draft is set to get a little more hype than usual.
HEINZ just announced it is launching a new draft-day tradition centered around the 57th overall pick, dubbing the selected player “Mr. 57” in honor of the brand’s iconic number.
This year’s pick is Logan Jones, who will join the Chicago Bears. Jones is from the University of Iowa.
The campaign
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