Hollywood will need some zealous promotion to sell its franchise-heavy summer movie season but also some hard work from taciturn filmmakers.
The popcorn season was once a fever dream for studios who could call upon Bogart, Wayne, Elizabeth Taylor and Bette Davis to decorate their red carpets.
So much for history: With the star system extinct, Hollywood now finds itself more dependent on the filmmakers themselves to pitch their wares. The catch: Though high on ego, directors are often lame on salesmanship.
While a few high-profile directors like Steven Spielberg and Christopher Nolan are ready to join the hustle this
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